Dr Tingting XIE

PhD in Marketing (City University of Hong Kong)

Master’s Degree in Marketing (Wuhan University)

Bachelor’s Degree in Marketing (Wuhan University)


Assistant Professor

Department of Marketing


Tel : (852) 3963 5090

Email: txie@hsu.edu.hk

Dr Xie received her doctoral degree in Marketing from City University of Hong Kong. Her research focuses on how the ambivalent feelings of consumers towards a product/brand/company influence their information processing and decision-making. Prior to joining HSUHK, Dr Xie taught in City University of Hong Kong and Hang Seng Management College on marketing subjects at the undergraduate level. She also provides consultation services to the industry on customer satisfaction, Advertising Efficiency and Supply Chain Conflicts Resolution.

商學院, 香港恒生大學
香港 新界 沙田 小瀝源 行善里
電郵: cfsrc@hsu.edu.hk       電話: (852) 3963 5588
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Chinese Family Succession Research Centre
School of Business, The Hang Seng University of Hong Kong
Hang Shin Link, Siu Lek Yuen, Shatin, N.T., Hong Kong
Email: cfsrc@hsu.edu.hk       Tel: (852) 3963 5588
© 2020 The Hang Seng University of Hong Kong. All Rights Reserved | Privacy Policy