Dr Kenneth K. KWONG

PhD (CityU)

BA (Hons) (CityU)


Assistant Professor

Department of Marketing

Tel : (852) 3963 5588

Email:  kennethkwong@hsu.edu.hk

Kenneth is an academic, consultant and trainer. He completed his doctoral training by research on consumer behaviour and has contributed to new knowledge development through scholarly publications in the areas of business ethics and marketing strategy. As a seasoned consultant, he often advises the public and private sector on branding, corporate identity, customer satisfaction, service quality and market positioning. These hand-on experiences have led to the writings of award-winning cases for learning and teaching. He is active in providing training on service excellence and a commentator on marketing practices. He gives instruction on a range of marketing courses including business-to-business marketing and entrepreneurial marketing. To recognise his good teaching and dedication to learning, Kenneth is named as one of the best teachers by the University.

商學院, 香港恒生大學
香港 新界 沙田 小瀝源 行善里
電郵: cfsrc@hsu.edu.hk       電話: (852) 3963 5588
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Chinese Family Succession Research Centre
School of Business, The Hang Seng University of Hong Kong
Hang Shin Link, Siu Lek Yuen, Shatin, N.T., Hong Kong
Email: cfsrc@hsu.edu.hk       Tel: (852) 3963 5588
© 2020 The Hang Seng University of Hong Kong. All Rights Reserved | Privacy Policy