Kenneth is an academic, consultant and trainer. He completed his doctoral training by research on consumer behaviour and has contributed to new knowledge development through scholarly publications in the areas of business ethics and marketing strategy. As a seasoned consultant, he often advises the public and private sector on branding, corporate identity, customer satisfaction, service quality and market positioning. These hand-on experiences have led to the writings of award-winning cases for learning and teaching. He is active in providing training on service excellence and a commentator on marketing practices. He gives instruction on a range of marketing courses including business-to-business marketing and entrepreneurial marketing. To recognise his good teaching and dedication to learning, Kenneth is named as one of the best teachers by the University.